Santa Cruz California based creative design leader, apparel industry veteran, travel enthusiast, active junkie, inspired by the outdoors, and believer in the power of wellness.

I grew up in the Midwest and built my career on the West Coast, making a home base between Los Angeles and the SF Bay Area.

As a leader in the creative industry, I aspire to partner on projects that have foundation in sustainability, social conciousness, accessibility, with purpose of exploration, and integrity in quality. 

Establishing a vision and strategizing the creation is the core of design and development. The journey of this process is what inspires me to create. 

When consulting on projects, I am passionate about influencing teams to feel empowered about the product, to deliver authenticity in vision and brand space, and to ultimately be their best self in doing so.

With 15 years of industry experience, I have worked with a network of industry visionaries, collaborating on a portfolio of national retailers and brands.

What I offer

Design Leader - Team Builder - Product Creator                                       Strategic Brand Development

Trend Forecast, Analysis, and Curation                                                      Micro/Macro Consumer Behavior

Logistics and Operations                                                                             Marketing and Social Media

Retail Buying, Merchandising, and Planning                                              Business Development

Email and Web Campaign Road-mapping                                                  Selling Channel Management